Start a Movement
Stop Selling . . .
Would you like to sell your programs without having to be a salesperson?
Well then, it’s time to Magnetize your Movement. Build your Community. Give Love to your Peeps.
The key to gaining momentum for your message is giving your wisdom away for free. That’s right, give away valuable content, highly relevant to the core of your message, for free!
Create a powerful message, and put it out there. Share it opening and authentically. Welcome your tribe into your community. Share information that is critical to their success. Encourage them to share that wisdom with others. Your Movement gets Magnetized.
When it comes time for your tribe member to make a purchase, you are not a sales person, but rather a trusted advisor, a “subject matter expert,” who has already demonstrated your ability to be of valuable service to their particular need. When you are in your passion, your tribe gets inspired by your brilliance and they buy. Being in service, rather than being in sales, feels far more rewarding!
3 Fab Ways to Magnetize Your Movement
Free Content Offer
A Lead Magnet is a way to channel a prospect into giving you their email address in exchange for free content that is relevant and valuable to them. It is meant to be a big funnel, allowing a multitude of prospects to pour in and indicate their interest in what you have to offer. A Lead Magnet can be optimally placed near the top of the homepage of your website. Visitors can now register to be part of the tribe.
Content Driven Media
Free online webinars, podcasts, Face Bookook Live, and telesummits can be powerful ways for your audience to receive specific high level education directly from you in a live format. During your delivery you can “seed” opportunities for your ideal clients to make a financial commitment to acquire your services. At the end you will offer an incentive for registering right now. Quick action is rewarded.
Email Nurture Campaigns
Video email campaigns allow you to drip release valuable content and nurture a prospect through a learning experience. The prospect takes a journey with you over a few days or weeks. By the end they are accustomed to building on the knowledge you have shared thus far and are eager to continue the work with you. Making a tantalizing exclusive offer for how they can get more is a true gift for your ideal client.
Need Help to Create the Content & Systems for Your Movement?
A Nuts-n-Bolts Tutorial for Free Content Success
Purpose of Content
- Helps position you as the go-to expert in the field
- Inspires your tribe by give relevant and enriching content
- Helps prospect learn more about the subject from your unique expert angle
- Gives value while, in some cases, helping you learn more about prospect’s specific needs
- Keeps connection nurtured until prospect is ready to purchase
- Builds buzz for your offerings
Types of Free Content
- 3 part video course, automatically delivered over 9 days
- A free discovery session to assess their situation, with a focus on giving
- A assessment survey so that prospect can discover something new about themselves or business
- An article on “the top 5 tips for how to . . .” or “7 Keys to . . .”
- Free webinar to learn “the secret to …”
- Weekly podcast interviews of experts in your field
Email Capture Process
- Teaser video on homepage (or landing page) to peak the visitor’s interest in your free content
- Opt-in form so the prospect can request the free content
- Leverage Infusionsoft to automatically add prospect to your list
- Follow up (automatically) with permission to email the content (to minimize spam complaints)
Delivery of Content
- Automated immediate on-demand delivery of content to minimize your admin
- Track how the prospect interacts with the content through tracking link clicks.
- Know what phase of content consumption a prospects is in
- Send time-released reminders to those who have not yest consumed content
Prospect to Client Conversion
- Continue the Nurture & Sales cycle via automated follow emails
- Survey prospect to learn more about their needs
- Invitation to stay connected through blog & social media
- Offer a discovery session phone call to see how you can be of service
- Email a special discount on your product/service